{"title":"SMUHA 26 x Shetland Jewellery","description":"\u003cp\u003eA Piece with Personal Meaning\u003c\/p\u003e\n\u003cp\u003eOne of the most meaningful elements of this year’s South Mainland Up Hely AA collection is the cowboy boot jewellery design.\u003c\/p\u003e\n\u003cp\u003eCreated in memory of Karl’s sister this piece carries a deeply personal story at the heart of the squad’s range. Jewellery often becomes a way to honour people we love, something tangible that keeps memories close, and it was a real privilege to help translate that sentiment into a wearable design.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eIn keeping with its meaning, 5% of sales from this design will be donated to Macmillan Cancer Support, helping support the incredible work of Macmillan nurses and the care they provide to families across the UK.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eIt is a piece rooted not only in remembrance, but also in generosity and community spirit, values that sit at the very core of Up Helly Aa.\u003c\/p\u003e","products":[{"product_id":"smuha-2026-cowboy-boot-pendant","title":"SMUHA 2026 Cowboy Boot Pendant","description":"\u003cp\u003eOur collaboration with the South mainland Up Helly Aa 2026 squad.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis silver pendant is fitted with an 18inch curb chain.\u003c\/p\u003e\n\u003cp\u003e5% of sales from this design will be donated to Macmillan Cancer Support, helping support the incredible work of Macmillan nurses and the care they provide to families across the UK.\u003c\/p\u003e\n\u003cp\u003eIt is a piece rooted not only in remembrance, but also in generosity and community spirit, values that sit at the very core of Up Helly Aa.\u003c\/p\u003e","brand":"Shetland Jewellery","offers":[{"title":"Silver","offer_id":58011792277885,"sku":"KD26P05","price":70.0,"currency_code":"GBP","in_stock":true},{"title":"9ct Gold","offer_id":58011792310653,"sku":"KD26P05","price":495.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/4635\/3606\/files\/IMG_0992copy.jpg?v=1773357470"},{"product_id":"smuha-2026-cowboy-boot-earrings","title":"SMUHA 2026 Cowboy Boot Earrings","description":"\u003cp\u003eOur collaboration with the South mainland Up Helly Aa 2026 squad.\u003c\/p\u003e\n\u003cp\u003e5% of sales from this design will be donated to Macmillan Cancer Support, helping support the incredible work of Macmillan nurses and the care they provide to families across the UK.\u003c\/p\u003e\n\u003cp\u003eIt is a piece rooted not only in remembrance, but also in generosity and community spirit, values that sit at the very core of Up Helly Aa.\u003c\/p\u003e","brand":"Shetland Jewellery","offers":[{"title":"Silver \/ Hoops","offer_id":57925962137981,"sku":"KD26E05","price":90.0,"currency_code":"GBP","in_stock":true},{"title":"Silver \/ Hooks","offer_id":57925962170749,"sku":"KD26E06","price":90.0,"currency_code":"GBP","in_stock":false},{"title":"Silver \/ Studs","offer_id":57925962203517,"sku":"KD26E07","price":90.0,"currency_code":"GBP","in_stock":false},{"title":"9ct Gold \/ Hoops","offer_id":58011791589757,"sku":null,"price":635.0,"currency_code":"GBP","in_stock":false},{"title":"9ct Gold \/ Hooks","offer_id":58011791622525,"sku":null,"price":635.0,"currency_code":"GBP","in_stock":false},{"title":"9ct Gold \/ Studs","offer_id":58011791655293,"sku":null,"price":635.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/4635\/3606\/files\/IMG_0989copy.jpg?v=1773357887"},{"product_id":"smuha-2026-cowboy-boot-bracelet","title":"SMUHA 2026 Cowboy Boot Bracelet","description":"\u003cp\u003eOur collaboration with the South mainland Up Helly Aa 2026 squad.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis silver bracelet is fitted with an 7.25 inch mini-bel chain.\u003c\/p\u003e\n\u003cp\u003e5% of sales from this design will be donated to Macmillan Cancer Support, helping support the incredible work of Macmillan nurses and the care they provide to families across the UK.\u003c\/p\u003e\n\u003cp\u003eIt is a piece rooted not only in remembrance, but also in generosity and community spirit, values that sit at the very core of Up Helly Aa.\u003c\/p\u003e","brand":"Shetland Jewellery","offers":[{"title":"Silver","offer_id":58011790836093,"sku":"KD26BR05","price":70.0,"currency_code":"GBP","in_stock":true},{"title":"9ct Gold","offer_id":58011790868861,"sku":"KD26BR05","price":495.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/4635\/3606\/files\/IMG_0996copy.jpg?v=1773358011"},{"product_id":"smuha-2026-cowboy-boot-charm","title":"SMUHA 2026 Cowboy Boot Charm","description":"\u003cp\u003eOur collaboration with the South mainland Up Helly Aa 2026 squad.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis silver charm will fit a standard charm bracelet (not supplied)\u003c\/p\u003e\n\u003cp\u003e5% of sales from this design will be donated to Macmillan Cancer Support, helping support the incredible work of Macmillan nurses and the care they provide to families across the UK.\u003c\/p\u003e\n\u003cp\u003eIt is a piece rooted not only in remembrance, but also in generosity and community spirit, values that sit at the very core of Up Helly Aa.\u003c\/p\u003e","brand":"Shetland Jewellery","offers":[{"title":"Silver","offer_id":58011788378493,"sku":"KD26CH05","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"9ct Gold","offer_id":58011788411261,"sku":"KD26CH05","price":535.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/4635\/3606\/files\/IMG_0991copy.jpg?v=1773358152"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/4635\/3606\/collections\/SMUHA26-37.jpg?v=1773389293","url":"https:\/\/www.shetlandjewellery.co.uk\/collections\/smuha-26-x-shetland-jewellery.oembed","provider":"Shetland Jewellery","version":"1.0","type":"link"}