Collection: SMUHA 26 x Shetland Jewellery

A Piece with Personal Meaning

One of the most meaningful elements of this year’s South Mainland Up Hely AA collection is the cowboy boot jewellery design.

Created in memory of Karl’s sister this piece carries a deeply personal story at the heart of the squad’s range. Jewellery often becomes a way to honour people we love, something tangible that keeps memories close, and it was a real privilege to help translate that sentiment into a wearable design.

In keeping with its meaning, 5% of sales from this design will be donated to Macmillan Cancer Support, helping support the incredible work of Macmillan nurses and the care they provide to families across the UK.

It is a piece rooted not only in remembrance, but also in generosity and community spirit, values that sit at the very core of Up Helly Aa.